Spinning and Weaving Week,
The first full week of October

Publicity for Your Events

Good publicity is important for any event to be successful. Would you give a party and not issue invitations? To help you achieve your goal, here are some ideas:

News Releases:

Attached are four sample news releases. Tailor them to fit your group and its plans. Take the write-up to the Home/Family editor of the local newspaper. When you visit the newspaper office, discuss with the editor other coverage the newspaper might like to give for the Week. Invite him/her to come, with a photographer, to your guild meeting or to the demonstration. Give the editor leads on guild members who have an interesting story, such as: the one who founded your guild, the oldest member, the youngest member, the one who spins exotic fiber, or who keeps silkworms in the back hall or a llama in the back yard, or the one who wins prizes in exhibitions. All press releases should be double-spaced (which we have not done here in the interest of space).

Sample 1
Sample 2
Sample 3
Sample 4

Send them to:

• Local and area newspapers
• Radio stations
• Television stations
• Area organizations:
  • Women's clubs: quilting, needlework guilds, garden clubs, social groups
  • Senior Citizens organizations
  • Community centers
  • Libraries
  • Schools
  • Historical societies
  • Museums
  • 4-H and Scout groups
  • Chambers of Commerce
• Sewing and needlework shops
• If you publish a guild newsletter or a shop newsletter, include news about Spinning and Weaving Week. Ask for participants and make your plans known to potential viewers. Involve as many people as you can.

Advertising:

If you regularly advertise in the newspaper or on the radio, include a "teaser" about Spinning and Weaving Week in your advertising, starting several weeks in ahead of time. Prepare handouts for exhibits or demonstrations. These may include:

• Guild events for the coming year
• Schedules of classes offered through local weaving and spinning shops
• Names and addresses of exhibit participants interested in selling their work
• A write-up about spinning and weaving today